HEAD OF DIGITAL MARKETING IHA

Head of Digital – In-House Agency
Location: [Prague / hybrid]

Join Us to Redefine Digital Marketing at Asahi’s In-House Agency

This isn’t just another Head of Digital role—it’s your opportunity to shape the future of digital marketing for some of the world’s most iconic beer brands. At Asahi Europe & International, we’re building a best-in-class in-house agency from the ground up, and we need a visionary leader to drive our digital transformation. If you’re ready to challenge the status quo, create high-impact digital strategies, and lead a powerhouse team, this is the role for you.

What You’ll Achieve in Your First 12 Months

• Build & Lead a cutting-edge digital team, establishing world-class capabilities across Owned, and Earned media.
• Define the Digital Strategy for our in-house agency, creating a framework for excellence that scales across markets.
• Deliver High-Impact Campaigns that drive brand awareness, engagement, and measurable business outcomes.
• Integrate Data & Insights into our digital strategies, working with the Data & Analytics team to enhance targeting and personalization.
• Establish Best Practices for digital marketing, ensuring our teams and agency partners operate with agility, creativity, and effectiveness.
• Develop Key Relationships with internal stakeholders and external agencies to align digital efforts with business objectives.

What You’ll Be Responsible For

• Owning and executing Asahi’s digital product strategy, identifying opportunities to leverage emerging technologies and partnerships.
• Leading a team of digital managers, social media specialists, and strategists to deliver best-in-class digital marketing campaigns.
• Driving collaboration between brand teams, marketing directors, and external partners to optimize digital performance.
• Overseeing digital operations, ensuring all initiatives are executed on time, on budget, and with maximum impact.
• Championing consumer engagement strategies, from data acquisition and CRM to campaign management and product innovation.
• Fostering a digital-first culture within Asahi’s in-house agency, keeping our brands at the forefront of digital marketing innovation.

What You Bring to the Table

• 8+ years leading digital teams, with a proven track record of delivering measurable business results.
• Expertise in digital strategy, campaign execution, and performance marketing.
• Strong leadership skills, with experience managing and mentoring high-performing teams.
• Deep understanding of digital tools, platforms, and data-driven marketing.
• Ability to build relationships with senior stakeholders and influence cross-functional teams.
• A challenger mindset—always pushing for better, smarter, and more innovative solutions.
• FMCG experience is a plus, but a passion for brand-building and digital excellence is essential.

Why Join Us?

Forget everything you think you know about in-house agencies. This isn’t about cost-cutting—it’s about building something game-changing. Here’s what you’ll get:

• Ownership & Impact – Lead digital transformation for globally recognized beer brands.
• Creative Freedom – Work in an entrepreneurial environment that values bold ideas.
• Global Exposure – Collaborate with international teams, shaping digital marketing across multiple markets.
• Competitive Package – Enjoy a highly competitive salary and benefits package that reflects the seniority of this role.
• Career Growth – Be part of a high-performance team with opportunities for professional development and global mobility.

The Fine Print

This is a hybrid role, with flexible working arrangements available. You’ll be part of a pan-European in-house agency, working closely with teams across different markets to deliver high-impact digital marketing solutions.

Company Overview

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. Within the Asahi Group, the remit of Asahi Europe & International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well-positioned to inspire people around the world to drink better.

Functional Overview

Our in-house agency is transforming how we deliver creative, social, and digital campaigns for Asahi’s global and local brands. With teams based in Italy, the UK, Czechia, the Netherlands, and Poland, we operate as a pan-European hub—bringing together top talent to create high-impact marketing solutions. By balancing creativity, cost-effectiveness, and speed, we’re building a streamlined model that sets the standard for in-house agencies across the FMCG industry. As Head of Digital, you’ll be pivotal to this evolution—shaping processes, leading your team, and ensuring world-class digital marketing solutions reach consumers across multiple markets. And we’re just getting started. As we grow, our remit will expand across even more markets, giving you the opportunity to be part of something that’s continuously evolving and pushing boundaries.

Diversity & Inclusion Statement

We are committed to nurturing a workplace where we celebrate and respect difference and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE—no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Ready to Make an Impact?

If you’re looking for a role where you can truly shape the future of an in-house agency and lead high-impact work, we’d love to hear from you.

Apply today and help us redefine what’s possible for in-house agencies.