SENIOR GLOBAL BRANDS MANAGER - ASD (SHOPPER)

Global Senior Brand Manager – Asahi Super Dry

Location: United Kingdom

Company: Asahi Europe & International

About Us:

At Asahi Europe & International, we’re proud to be one of the world’s leading premium brewing groups, headquartered in Prague and operating across Europe and beyond. With a history spanning over 128 years, our portfolio boasts iconic brands such as Peroni Nastro Azzurro, Pilsner Urquell, Asahi Super Dry, Grolsch, and Kozel. With 15 world-class breweries and a presence in over 90 countries, we aim to inspire moments of joy and connection with our premium beverages while pushing the boundaries of innovation and creativity.

Join us on our mission to create a world-class, global beer brand with Asahi Super Dry as we continue to grow and make an impact worldwide.

Your Role

As the Global Senior Brand Manager – Asahi Super Dry, you’ll lead the development of our brand identity and trade activation strategy, ensuring consistency and success across global markets. Based in London and reporting to the Global  Senior Marketing Manager - ASD, you’ll oversee high-impact projects, including the redesign of our Visual Brand Identity and the development of on- and off-trade toolkits.

This role will challenge you to think strategically, collaborate with cross-functional teams, and execute high-profile campaigns with global impact. You’ll also drive the brand’s growth in both established and emerging markets, ensuring Asahi Super Dry remains at the forefront of the premium beer category.

What You’ll Do

• Lead the strategic development and execution of the brand’s Visual Brand Identity (VBI) across all touchpoints, ensuring creative consistency and compelling impact.
• Deliver exceptional trade activation strategies, including toolkits and campaigns for key markets.
• Collaborate with international agencies to produce world-class ATL, BTL, and digital marketing assets.
• Act as the primary contact for emerging markets, driving the launch strategy and communications for new regions.
• Partner with local marketing teams to ensure consistent rollout and adoption of brand assets across diverse markets.
• Build strong relationships with stakeholders across the organization to share knowledge, build capabilities, and deliver strategic goals.
• Track and analyze brand performance to optimize results and meet commercial targets.

What We’re Looking For

• 6+ years of experience in a senior marketing role, preferably within FMCG or consumer goods.
• Proven international experience, with knowledge of cultural and market nuances.
• Strong commercial mindset with a history of delivering results.
• Expertise in managing large-scale projects and budgets (1M+ EUR).
• Exceptional communication and relationship-building skills to influence key stakeholders.
• Generalist marketing background, with experience across ATL, BTL, trade marketing, and digital channels.
• Proficiency in English.
• Passion for premium brands and driving excellence at a global level.

What We Offer

• A pivotal role in shaping the future of an iconic, global premium beer brand.
• The opportunity to lead high-impact projects across multiple international markets.
• Collaboration with talented and passionate teams in a dynamic, fast-paced environment.
• Competitive salary and benefits package.
• Opportunities for growth and development within a leading global company.

Ready to Apply?

If you’re a dynamic, strategic marketer with a passion for building world-class brands, we’d love to hear from you!

Apply today and join us in creating the next chapter for Asahi Super Dry.

About Asahi Europe & International:

Our mission is to create meaningful moments of connection through premium beverages. With a commitment to quality, innovation, and sustainability, we’re proud to bring people together through our world-class brands.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.