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IFT Account Manager - New Business

City:  London
Department:  Sales
Type of contract:  Permanent - Full-Time


Nectar Imports (part of Asahi UK) are the South's leading drinks distributor to the On Trade. Leading with Asahi’s range of Super Premium brands, Nectar will be the leading composite supplier of premium drinks to the Free On Trade in the South of England. Backed up by the best industry service standards you will find, Nectar really do deliver more and have an enviable reputation.


Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end-to-end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland.


IFT Account Manager, New Business

Key Purpose Statement


As IFT (Independent Free Trade) Account Manager New Business, you will be responsible for driving the Asahi Direct free trade sales strategy within London with a specific focus on managing and developing relationships with new customers to meet the company’s strategic sales plans. Key to this will be focussing on the continued development of a successful commercial and brand building business unit of Asahi UK.  


Key Accountabilities


The primary responsibilities of the IFT New Business Account Manager role within the Asahi Direct Free trade are:


  • Manage and develop relationships with new customers.
  • Identify new business opportunities, develop sales strategies, and negotiate new contracts to achieve planned revenue, margin & volume targets within the London region. 
  • To develop new joint business plans with outlets ensuring future growth.
  • To drive distribution of Asahi brands to all customers in line with the Company’s Objectives.
  • To build effective inter-departmental relationships and an understanding of the business to use the resources available to maximise opportunities.
  • To build great working relationships with 3rd Party Suppliers to maximise volume and profit opportunities.
  • To establish a compelling contact strategy and maintain relationships with all stakeholders by demonstrating an understanding of their needs and priorities. 


Experience Required


  • Proven sales record within major FMCG or drinks company.
  • Demonstrates strong account management experience. 
  • Able to demonstrate a proven track record in winning new business. 
  • Able to demonstrate a track record of delivering and managing several key projects simultaneously.
  • Structured selling skills demonstrated and can adapt these to a premium environment.
  • Can demonstrate an understanding of brand plans. 
  • Highly self-motivated, with the ability to work on their own.
  • Is accountable for achieving results and takes responsibility for one’s mistakes.
  • Ability to present and communicate to a high standard. 


What We Offer


  • Private Pension
  • Annual Bonus
  • Medical and Dental Insurance
  • Beer Allowance 



We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.



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