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Media Manager

City:  Woking
Department:  Marketing
Type of contract:  Permanent - Full-Time


Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit


Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at


Media Manager


Reporting into a Brands Director, the Media Manager is accountable for the overall development and application of media across the Asahi UK brand portfolio to ensure the most effective campaign delivery across the communications mix. 


You will have a deep understanding of the changing media landscape and for translating the brand strategy and business objectives into a clear and actionable media strategy that maximises reach, impact and consideration. This role also offers an exciting opportunity to grow the existing capabilities within the marketing team to help shape the future direction through a deep understanding of media and consumer behaviour.


Key Accountabilities


The Media Manager is responsible for the following key outputs and accountabilities:


  • You'll be responsible for developing media plans that are strategic and insight-driven with the goal of efficiently growing our portfolio of brands. 
  • Develop and co-ordinate cross channel media plans across the portfolio built on a strong understanding of customer journeys through the funnel.
  • Manage the day-to-day planning and execution of both offline and digital media campaigns, optimising where required to constantly increase spend effectiveness. 
  • Work closely with the brand marketing teams to advise and ensure communication assets are developed in line with plan to improve effectiveness at every point.
  • Keep track of latest developments in media and propose new opportunities to the wider marketing team including trials to ‘test & learn’.
  • Work with internal stakeholders to measure the effectiveness of our media activity and report internally, with knowledge on econometric modelling and MMM (Marketing Mix Modelling)
  • Lead ongoing media agency relationship to continually improve effectiveness.
  • Drive and oversee campaign planning, project management and timelines with agencies
  • Have experience in fostering relationships and evaluating media auditor relationships
  • Understand all media terminology and media concepts offline and digital, whilst possessing a strong digital understanding across emerging media and technology 


Experience Required


  • Higher Education (University level) desirable.
  • At least 5-7 years’ experience in media roles, either in house or with an agency. 
  • Experience of premium drinks or FMCG preferred.
  • Significant media experience and expertise, with a deep understanding of the media landscape and key levers. 
  • Experience working across varied external partners such as agencies, media partners, influencers etc.
  • Ability to review and interrogate media agency strategy and to ensure the response is of the highest quality
  • Proven experience of managing cross channel campaigns with success.
  • Experience and knowledge of media buying platforms and global partners (such as Meta Business Suite, Google Ads, etc.)
  • Experience and knowledge of the media buying ecosystems across the entire channel mix with a clear understanding of how to leverage different channels for different campaign purposes
  • Strong understanding of measuring integrated, multi-channel campaigns.
  • Proven negotiation skills and previous experience with delivering successful partnerships.
  • Strong budget management experience and analytical skills with excellent attention to detail. 


Key Attributes of the Successful Person


  • Strong interpersonal skills to build positive relationships at all levels inside and outside the organisation
  • Strong communication skills. Ability to clearly and coherently deliver ideas that inspire
  • Ability to influence, persuade and negotiate effectively
  • A proactive initiator with a positive hands-on attitude, flexible and able to balance big company attitude with the resourcefulness required to achieve results in a small team
  • Curiosity around media, communications, brands and our business with an understanding of the commercial context and holistic business priorities
  • Demonstrate personal accountability in project delivery
  • Results driven, fits naturally within a strong performance culture
  • Ability to work in cross functional, multi skilled and multi-cultural environments
  • Stability of performance under pressure
  • Naturally curious about real people insights, trends and culture.


What We Offer


  • Car allowance
  • Bonus
  • Private pension
  • Life assurance
  • Medical and Dental insurance


We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform. 


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