Shopper Marketing Executive

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Shopper Marketing Executive

The Shopper Marketing Executive will support the delivery of below the line marketing activity for all AUK brands within the Off Trade channel, collaborating and activating with customers, across all customer platforms; within store, outlet, online and media.  They will support day to day relationships with a number of smaller wholesale customers as well as a supporting role for the TMM and Controller on bigger customers. In addition run the activation calendars ensuring plans are delivered to meet the needs of customers and AUK and executed in line with our super premium positioning. 

Key accountabilities

• Support the development of best in class activation within customer environments. 
• Support the development and activation of customer activation plans. 
• Management of in outlet executions, deployment and post evaluation developing efficiency & effectiveness strategies.
• Implement NPD within the channel. 
• Opportunity development working with e-comm controller.
• Staci support

Experience and Key Attributes required

• Educated to degree level
• Commercial experience in an FMCG environment, preferably premium drinks. 
• Excellent knowledge and application of PowerPoint and excel
• Trade Marketing experience 
• Experience of working in cross functional teams 
• Strong project management 
• Ability to identify insight and deliver projects through to action
• Strong solutions focus and must be comfortable working in an environment which demands strong deliverables
• Is focused on strategic priorities and acts with focus, avoiding unnecessary complexity

Whats on tap

• Annual bonus
• Private pension
• Medical and dental health cash plan
• Life assurance
• Beer allowance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.