Brand Manager Hardmade

Brand Manager Hardmade

Location: Warsaw, Poland

Join the Hardmade team:

• Develop brand strategy plans and annual plans in line with portfolio strategy.
• Prepare and coordinate integrated marketing projects, including ATL and BTL communication (360°), and manage the media budget.
• Collaborate with marketing and media agencies (from briefing to execution of activities).
• Build engagement around the brand (internally and externally) in cooperation with other departments.
• Develop new products and manage the portfolio (from briefing to selecting final solutions).
• Analyze brand performance and the results of implemented projects.
• Manage the brand budget according to the annual plan.
• Lead and manage your team.

We are looking for you if you have:

• At least 4 years of experience in Brand Marketing, including at least 2 years in an independent brand management role (experience in an advertising agency is an additional advantage).
• Experience working with advertising and/or promotional agencies.
• Higher education.
• Fluent Polish and English.
• Knowledge of trends and the specifics of working with Gen Z consumers.
• Familiarity with and understanding of communication tools targeting young adult consumers (with a particular focus on digital tools).
• Strategic thinking skills.
• People management and managerial experience.
• Strong planning and organizational skills for both individual and team work.
• Experience in managing complex projects.
• Ability to work effectively as part of a team and communicate efficiently.
• Determination to achieve goals.
• Analytical thinking skills, including proficiency in using consumer insight data.
• You are ready to relocate to Poland.

What do we offer?

• The chance to co-create communication for a young yet distinctive brand that is rapidly gaining market share in a category of flavored beers dominated by young adults (all work is done locally, from start to finish).
• An exciting and challenging job in one of the largest FMCG companies in Poland.
• Openness to your ideas and the opportunity to implement your own solutions.
• Working in a team of passionate and friendly people in a positive atmosphere.
• A hybrid work system with an office in a convenient central Warsaw location.
• A package of managerial benefits, including a family medical package (private healthcare), sports package, investment program, and beer allowance.

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