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BRAND SPECIALIST BIRELL

Kategorie:  Marketing
Druh pracovního poměru:  Pracovní poměr na dobu neurčitou
Úvazek:  Plný pracovní úvazek
Lokalita:  Praha
Popis: 

 

 


About the role:
Are you passionate about marketing? Would you like to personally influence development of young and very dynamic category? 
Would you like to locally develop communication and activations, which are really influencing consumer behavior? 
Then, we are looking for you!
Birell is a synonym of non-alcoholic beer and non-alcoholic radlers in Czech, the one who sets-up the trends in this category. 
Such brand requires open-minded, innovative and passionate marketer!  As a Brand Specialist you will be responsible for your own various projects, primarily digital campaigns development, events activations, PR projects and in trade activities. You are also going to be part of ATL communication development including the preparation of brand's year strategies in the cooperation with the team. Sounds interesting to you?


Key Responsibilities:
•    Develop and supervise execution of selected projects (digital, events, sponsorship, PR etc.) in line with brand plan and actual market situation.
•    Local development of advertising and other brand activations in line with brand positioning and long term brand strategy (not copy paste approach or adaptations).
•    Conduct analysis including understanding of key brand drivers.
•    Manage and supervise suppliers in the area of Advertising, Digital, Promotions, PR, Sponsorship and Events.
•    Active cooperation with other departments – trade & shopper marketing, insight and sales team
•    Budget management

 

Requirements:
•    University education (Bachelor or Master degree)
•    1+ year of experience in brand management (including student internships, student jobs etc.)
•    Enthusiastic, pro-active and self-driven personality with curiosity to learn new things in advertising, digital, and events 
•    Team player with strong interpersonal communication and presentation skills
•    Priority setting and problem solving
•    Time management and project management
•    Analytical mind-set
•    Fluent in English
•    Driving license B

 

We Offer:
•    Dynamic and exciting job for the market leader
•    To be part of new category development and formation of its direction 
•    Responsible role with great amount of job scope variety
•    Creative environment with lots of fun
•    Developed system of individual career development
•    Broad portfolio of employee benefits
•    Contract for the indefinite period

 

 

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