SOCIAL MEDIA PLANNER AND BUYER

Asahi Europe & International (AEI) is part of Asahi Group Holdings (AGH), a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better. 

Ursus is made with people, and we care about our people!

Role Overview:
This role is responsible for developing, executing, and optimizing paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. The ideal candidate will have a strong analytical mindset, a deep understanding of social media advertising, and a proven track record of delivering results through strategic campaign planning and buying.

Responsibilities:

• Collaborate with the marketing team to develop social media advertising strategies aligned with overall marketing goals and objectives;
• Conduct research and analysis to identify target audiences, market trends, and competitive landscape to inform campaign planning;
• Create comprehensive media plans, budgets, and timelines for paid social campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others;
• Work closely with in-house creative team to develop engaging ad creatives that resonate with target audiences and drive desired actions;
• Monitor campaign performance, analyze data, and optimize campaigns based on key performance indicators (KPIs) and insights;
• Manage relationships with media partners, negotiate rates, secure ad placements, and track campaign delivery and performance;
• Stay up to date on emerging trends, best practices, and platform updates in social media advertising to drive innovation and efficiency;
• Prepare regular reports on campaign performance, including key metrics, insights, and recommendations for optimization, and present findings to stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field;
• Proven experience of at least 3 years in social media planning, buying, and optimization, preferably in an agency or corporate setting;
• Strong knowledge of social media advertising platforms (e.g., Facebook Ads Manager, Google Ads) and best practices for campaign setup, targeting, and optimization;
• Certifications in social media advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus;
• Advanced verbal & written proficiency in English.

Contact: 
Elena-Andreea Sirbu 
This role will be posted until 28/10/2024.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.